Ideation, Creation & Everything In Between
This project created by Staat was made to advertise new Nike products in a Selfridges window as a display like most shops would. However this particular shop front has a twist to it Kinect’s/sensors are used so that the objects in the window respond to the movement of passers by. These windows are a fine example of interactive advertising and are able to do some pretty cool things.
We has discussed making something related to our project happen in Belfast how amazing would it be if we were able to set up a whole interactive window display somewhere here. If not to advertise a product why not to advertise the animation students of Belfast what an amazing way to showcase our work.
Window display project information – http://www.fastcodesign.com/1672213/nikes-kinect-powered-window-displays-are-watching-you#7 31/01/16
Further examples of Staat’s work can be found here – http://www.staatamsterdam.nl/ 31/01/16