Ideation, Creation & Everything In Between
Nike – Force of Nature is an interactive instalment that changes the appearance of a runner on a treadmill into a particle version of themselves. This project makes use of a treadmill, sensor and Kinect interaction which is luckily something we can experiment with in University. The projection edits the running experience for the user and shows them a series of visual effects projections of themselves as what Nike refers to as a force of nature.
During one of the brainstorms we were discussing the idea of a treadmill experiment due to research one of the girls found that involved an interactive journey using a treadmill, leap motion and Oculus Rift. This project is very similar and it is good to see how similar techniques are used to get very different outcomes. This project edits the users appearance the other project edited the users environment.
Feature image taken from – https://www.field.io/project/nike-force-of-nature/ 31/01/16