Nicole Kennedy Design

Ideation, Creation & Everything In Between

McLaren P1 Launch

Is was inevitable that I would find some sort of car related research and I came across this advertisement for the McLaren Mercedes P1 Launch. This video uses a mixture of stop motion, projection mapping and visual effects in order to show the silhouette of the car as a teaser trailer the use of stop motion ensures that the car itself is not actually seen just the outline of the lights to show the shape of what is to come.

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This entry was posted on January 29, 2016 by in Final Year - Major Project and tagged .
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