Ideation, Creation & Everything In Between
A great example of advertising is by creating a word or a sentence that relates to your product and then combining it with another form of advertising such as billboards as featured in the video below. People are then able to use they key word or sentence as a hash tag and follow the product online too it seems to be by combing different advertising campaigns you are increasing the connectivity between non web and web based advertising increasing your advertising scope massively.
Following a hash tag also makes the user feel like they are joining a community somewhat and they can see what other people have been doing or think of the product in question.
Creating a type of emotional gesture between consumer an product is another way to win people over and make them feel appreciated just like MINI have done in this video by saluting people that have bought their cars they are making them feel part of something and appreciated for being a MINI driver.