Nicole Kennedy Design

Ideation, Creation & Everything In Between

Companion Films – The Scarecrow

In class we heard the term it could be a film about a film and we started thinking what does that even mean well that could be a trailer for a film or perhaps a film about a game a successful campaign that used this method of advertising is Chipotle they have made a game and then made a film to tell the story of this game.

As the film captures the narrative of the game it captures peoples minds too as it makes them want to buy the game in order to see what happens next or because they want to be part of this amazing story.

This is a video I seen on Toni’s computer as I was walking around the room and thought it was brilliant and now I know it is an example of a companion film thanks to the research,

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This entry was posted on September 29, 2013 by in Creative Strategies, Project One - CS and tagged .
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