Nicole Kennedy Design

Ideation, Creation & Everything In Between

Dynamic Typography

Dynamic Typography is a visual way of telling a story or getting a point across but however around 80% of the visual is all typography rather than images. Here are a few more examples of dynamic typography.

Moving type is not new, dating back as far as cinema itself, but a specific vernacular of moving type, commonly called dynamic typography, has sprung up in the last four or five years. It usually involves slab-serif or sans serif all-caps type appearing in exact synchronicity with spoken words. The words on screen fit together like puzzle pieces, with quick pans, rotations, and zooms. Frequently, words on screen will reflect their meaning through movement (e.g., if the word is “fall,” the word will actually fall off the screen).



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This entry was posted on November 15, 2012 by in Creative Elements, Creative Experimentation, Project Five and tagged .
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